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| Android users utilizing cutting method pulse of cellular operators in Indonesia to buy gaming content - CNN Indonesia / Adhi Wicaksono |
Indosat cellular operators start cutting pulse method for the purchase of Android in December 2014, followed by Telkomsel in February 2015. Both the operator customers utilize this method to buy game content in the Google Play Store.
Division Head of Public Relations Indosat, Adrian Prasanto said, now accounts for nearly 100 thousand customers Indosat cut method using pulse or carrier billing in the Play Store.
He said most people buy the game content with cutting method pulse Indosat, followed by the purchase of digital content in the application or in-app purchase.
While in Telkomsel, customers who use this method amounts to about 500 thousand subscribers. This was disclosed by Aris Sudewo, General Manager of Digital Lifestyle Marketing Telkomsel.
He said, this is still a very small amount, less than 5 percent of total Android smart phone users. Android phone users in Telkomsel now control 60 percent of smart phone users. Just for the record, from 140 million Telkomsel subscribers throughout 2014, as many as 28 percent are smart phone users.
"Most Android users buy games, entertainment, and some buy e-books from our carrier billing," said Aris Sudewo when contacted by CNN Indonesia.
Any content purchased at Play Store through channels cut payments pulse of this mobile operator, will be charged an additional 10 percent of which is the Value Added Tax (VAT).
For example, users buy content for Rp 10,000, then the pulse is drawn is $ 11,000, where the cost of USD 1,000 it is VAT. "It is the rule of the country, so it can not be removed," said Aris.
Mobile operators take advantage of the quota for the results obtained by 30 percent of Google. Meanwhile, according to Aris, application developers still get a share of 70 percent of any purchased content.
When asked what percentage of mobile operators benefit from the purchase of this piece pulses, both Indosat and Telkomsel reluctant to disclose. "We can not disclose it yet," said Adrian.
"Obviously, we did not take advantage of application developers. They still can be allotted 70 percent. While we take advantage of the quota Google, "said Aris.
The pattern for this kind of result is also applicable in other platform application stores, such as the BlackBerry World, Windows Phone Store, and Nokia Store.
CNN Indonesia
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